Private label beverage manufacturing in India
Private label beverages let you sell a drink under your own brand while a licensed manufacturer produces it. We take you from idea to launch: the formula is developed in our own laboratory, and production, FSSAI licensing, lab testing and labelling are arranged through partner facilities. Choose the services you need, or hand us the whole project.
The basics
What are private label beverages?
In a private label arrangement, a manufacturer produces a drink that is sold under another company's brand. You own the brand, the pricing and the customer relationship. The manufacturer owns the plant and the production know-how.
It sits between buying a finished product to resell, which gives you no brand of your own, and building your own factory, which needs heavy capital. Private label gives you a brand and speed to market without that capital.
What we handle
Who runs the whole project?
You can take all of these, or only the ones you need.
Formula development
An exclusive recipe developed in our own lab, to your brief.
Learn moreProduction setup
We arrange where and how your drink is produced, with FSSAI-licensed partner plants.
Learn moreFSSAI licensing
Licence guidance and applications for your brand, through experienced partners.
Learn moreLab testing
Nutrition, safety and shelf-life testing through partner laboratories.
Learn moreLabelling and packaging
Compliant labels, label production and the right packaging format.
Learn moreLaunch support
Practical advice on pricing, channels and the first production runs.
Flexible by design
How much can we do for you?
Full service
You bring the idea. We handle formula, production, licensing, testing, labelling and launch.
Select services
You have a formula, a brand, or a plant already. We fill the gaps you name.
Production arranged
We design the production system around your brand and keep it running, so you focus on selling.
If you already have a formula and specification and only need a plant, see contract manufacturing.
How it works
From brief to first batch
- 1
Brief
Drink type, audience, price point, pack and volume.
- 2
Formula
Prototypes and tasting rounds in our lab.
- 3
Compliance and testing
Licence, label and lab reports in step with development.
- 4
Production
Trial batch, then commercial production at a partner plant.
Categories
Which beverage types can be private labelled?
Energy drinks
Caffeinated and functional energy formulas.
Learn moreCarbonated soft drinks
Cola, citrus, ginger and new flavours.
Learn moreFunctional and wellness drinks
Protein, prebiotic, vitamin and herbal drinks.
Learn moreZero-sugar drinks
Sugar-free and low-calorie formats.
Learn moreJuices and RTD tea and coffee
Nectars, blends and ready-to-drink formats.
Learn moreRTD tea and coffee
Iced tea, cold brew and milk coffee drinks.
Learn moreHydration and sports drinks
Electrolyte, isotonic and sports formats.
Learn moreSparkling drinks and mocktails
Fizzy, botanical and bottled mocktail styles.
Learn morePackaged drinking water
Water brands via certified partner plants.
Learn moreWho it suits
Who uses private label?
- D2C and e-commerce brands that want a branded product without a plant
- Distributors and traders launching a house brand
- Hospitality businesses creating a signature drink
- Food and wellness brands adding a beverage line
- Entrepreneurs validating a concept before committing capital
Guides
What should you plan before you commit?
Quick Answers
Common questions
What is private label beverage manufacturing?
Do I need my own factory to start a beverage brand?
Will you develop an exclusive formula for my brand?
Can I choose only some of your services?
What is the minimum order for a private label beverage?
Do you help with FSSAI licensing and labelling?
Is private label different from white label?
Get in touch
Tell us about your project
A short note is enough. We reply within one business day, and you can also call or WhatsApp +91 89279 52124.