Private label energy drinks
Energy drinks are one of the fastest-growing beverage categories in India, and private label lets an independent brand compete without owning a plant. We develop an exclusive energy drink formula in our lab and arrange production, licensing, testing and labelling through partners.
What we arrange
How does an energy drink go from formula to can?
- Energy formulas with caffeine and functional ingredients, developed in our lab
- Zero-sugar and low-sugar versions with a clean finish
- Carbonation matched to your can or bottle line
- Trial batches at a partner plant, then commercial production
- FSSAI licensing for your brand and label review
- Laboratory testing and shelf-life studies
What matters
What should you plan for in this category?
- Caffeinated beverages fall under specific FSSAI rules covering caffeine and label statements, so compliance should be built in early
- Functional ingredients can add bitterness, so sweetener and flavour balance need careful work
- Cans are the common format, and the 250ml can is the usual energy drink size
- Strong on-shelf design matters, because the category is brand-led
Quick Answers
Common questions
Can you develop a custom energy drink formula for my brand?
Yes. Our lab develops an exclusive formula to your brief, including zero-sugar and functional versions.
Which pack format do energy drinks use?
Cans are the most common, usually 250ml. We can also discuss other formats depending on partner plant availability.
Are energy drinks regulated differently in India?
Caffeinated beverages have specific FSSAI requirements for caffeine and label statements. We check these during formulation and labelling.
Get in touch
Tell us about your project
A short note is enough. We reply within one business day, and you can also call or WhatsApp +91 89279 52124.