Beverage development, idea to launch
We built our own beverage brand first. Now we help you build yours.
We have been through the formula, the licence, the first can order and the first trial batch, so we can tell you what needs your attention and what does not.
Pick one service or take them all. Formulation starts from as low as ₹50,000, because we work with every kind of founder.
One project, start to finish
- 1Idea and briefDrink, audience, price, pack
- 2FormulaDeveloped in our own labOwn lab
- 3Testing and licensingLab reports and FSSAI licencePartners
- 4Production setupWe arrange where and howPartners
- 5Labelling and packagingCompliant labels, right packPartners
- 6LaunchFirst batch to first sales
Join at any step, or hand us all of it.
Where we come from
We wanted a drink that did not exist, so we made it
That drink was Elemint, our own virgin mojito. It went from a first formula to aluminium cans in January 2025 and PET bottles in April and July 2025. We learned what matters by doing it, and that is what we bring to your project. Read the full story
What we learned
What needs your attention, and what does not
We are not theoretical. We have been on the ground, so we can tell you where to spend your time and where to wait.
Worth your attention now
- A formula that still tastes right outside the lab
- The pack you choose, and the minimums that come with it
- Your licence and label, before anything is printed
- A first batch you can sell before it ages
- The price your customer will really pay
Can wait
- A perfect logo before the drink works
- A big first order
- A long range of flavours
- A factory of your own
- Premium packaging for a test run
How we help
So now we do it with you
Formulation happens in our own laboratory. Everything else is arranged through partners we trust and coordinate for you. Take one service, or all of them.
Beverage formulation
Recipes developed in our own lab, built to taste right and scale cleanly.
Learn more about formulation Own lab and partnersPrivate label beverages
Your brand, your formula, produced by licensed partners. We run the project.
Learn more Partner networkContract manufacturing
We arrange where to produce and how, with licensed partner plants.
Learn more Partner networkFSSAI licensing
Licence applications, product and label compliance, through experienced partners.
Learn more Partner networkLab testing
Nutrition, safety and shelf-life testing through partner laboratories.
Learn more Partner networkLabelling and packaging
Label production, compliant artwork and the right packaging format.
Learn more SupplyAluminium cans
Plain and printed cans in 180ml, 250ml, 330ml and 500ml, supplied on their own or alongside your project.
Learn moreFlexible by design
Use us the way that suits you
The full journey
Bring the idea. We handle the formula, production, licensing, testing, labelling and launch, with one team accountable to you.
Only the services you need
Already have a formula, a brand or a plant? Take just the pieces that are missing.
Production set up for you
We decide with you where to produce, run the trial batches and keep production organised, so you can focus on selling.
Formulation
Your drink, developed in our own lab
We build the recipe, test it and hand over a formula a plant can reproduce. Energy drinks, sodas, functional drinks, RTD coffee and tea, zero sugar and more.
Want us to arrange production too? See private label.
Who We Work With
Built for every stage of the journey
Whether you are starting from scratch or scaling an existing brand, we have the right support for where you are right now.
First-time founders
You have a beverage idea but don't know where to start. We take you from concept to first commercial batch: formula, licensing, testing, labelling and a manufacturing partner included.
Established brands
You are already in market and want to add a new product, change your packaging, or find a more reliable manufacturing partner. We make transitions smooth.
Private label brands
You want a branded beverage without building your own factory. We handle the private label process, from formula and production to packaging, under your brand.
Distributors and traders
You want to add a beverage line to your portfolio or build a house brand. Our partner plants and formulation lab give you flexible options.
Leadership
Meet the Founder
Manit Agarwal
Founder & Principal Consultant
Manit started Elemint out of a craving and learned the rest on the ground: the formula, the can, the licence, the labels, the production partners and the first shops. He started Red Bottle Consultancy to give other founders the guidance he would have liked to have.
His advice comes from running a beverage brand, not from a textbook. He will tell you plainly what needs your attention now and what can wait.
Our Process
How we work with you
Discovery call
We understand your drink, your market and what you already have before recommending anything.
Plan and scope
We agree which services you need, what we do in our lab and what partners handle.
Build
Formula in our lab, then production, licensing, testing and labelling through partners, coordinated by us.
Launch
Trial batch, compliance checks and first production runs, until your product is shelf-ready.
Industry Knowledge
Guides from our team
How to Develop a Beverage Formula That Actually Scales
Why a formula that tastes good in the lab can fail on a production line, and how to build one that does not.
Read Article
From Idea to Shelf: A Founder's Roadmap to Launching a Beverage Brand
The sequence that works, from someone who's done it.
Read Article
The Complete Guide to FSSAI Compliance for Beverage Brands in India
Licensing, labelling, and product approval: what every founder needs to know.
Read Article